Stories
Full-screen vertical posts that disappear after 24 hours, shown to a slice of your existing followers rather than to new audiences. Best used for behind-the-scenes, polls, questions and link taps, not for content you want discovered.
Where this is taught
Related terms
A Reddit format where someone opens a thread and answers questions live. Run badly it becomes a PR disaster in public;…
Alt textA short written description of an image for screen reader users, entered in advanced settings on most platforms. Descr…
Aspect ratioThe shape of your frame, expressed width to height. 9:16 is full-screen vertical for short video, 4:5 is the tallest f…
B-rollSupplementary footage cut over the main shot: hands working, the product close up, the street outside. It hides edits,…
BoardA themed collection where Pins are saved on Pinterest. Boards tell the system what a Pin is about, so name them in pla…
CaptionThe written text accompanying a post. It gives context, carries the call to action and is read by the platform's own u…
Knowing the word is the easy part
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