Content

Shorts

YouTube's vertical short-form video format, surfaced in its own feed and beneath long-form videos. Monetised from a shared advertising pool rather than per-video ads, so Shorts RPMs are much lower than long-form, but they are strong for subscriber discovery.

YouTube

Where this is taught

8Short-Form Video
Scripting, shooting and editing TikToks, Reels and Shorts — plus the retention curves that decide reach.

Related terms

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A Reddit format where someone opens a thread and answers questions live. Run badly it becomes a PR disaster in public;…

Alt text

A short written description of an image for screen reader users, entered in advanced settings on most platforms. Descr…

Aspect ratio

The shape of your frame, expressed width to height. 9:16 is full-screen vertical for short video, 4:5 is the tallest f…

B-roll

Supplementary footage cut over the main shot: hands working, the product close up, the street outside. It hides edits,…

Board

A themed collection where Pins are saved on Pinterest. Boards tell the system what a Pin is about, so name them in pla…

Caption

The written text accompanying a post. It gives context, carries the call to action and is read by the platform's own u…

Beyond the definition

Knowing the word is the easy part

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