Regulated claims
Statements that trigger extra rules, such as health and nutrition claims, medical or cosmetic results, environmental or green claims, and price comparisons. They must be substantiated before publication, and the brand remains responsible even when a creator wrote the words.
Related terms
The label UK rules expect on content a brand paid for or controlled. It must be upfront and clear before anyone engage…
ASAThe Advertising Standards Authority, the UK's advertising regulator. It investigates complaints, rules publicly on whe…
Accessibility and WCAGThe Web Content Accessibility Guidelines, the standard behind most accessibility obligations, currently version 2.2 at…
CMAThe Competition and Markets Authority, which enforces UK consumer protection law. Unlike the ASA it has statutory teet…
CopyrightAutomatic protection for original work from the moment it is created, with no registration needed. It applies to photo…
DefamationPublishing an untrue statement that seriously harms someone's reputation. In England and Wales the claimant must show …
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