Reels
Instagram's short vertical video format, distributed heavily to non-followers through recommendation. Reels are the main growth surface on Instagram; feed posts and Stories mostly serve people who already follow you, so the two have different jobs.
Where this is taught
Related terms
A Reddit format where someone opens a thread and answers questions live. Run badly it becomes a PR disaster in public;…
Alt textA short written description of an image for screen reader users, entered in advanced settings on most platforms. Descr…
Aspect ratioThe shape of your frame, expressed width to height. 9:16 is full-screen vertical for short video, 4:5 is the tallest f…
B-rollSupplementary footage cut over the main shot: hands working, the product close up, the street outside. It hides edits,…
BoardA themed collection where Pins are saved on Pinterest. Boards tell the system what a Pin is about, so name them in pla…
CaptionThe written text accompanying a post. It gives context, carries the call to action and is read by the platform's own u…
Knowing the word is the easy part
A five-minute assessment scores you across six skill areas and builds a path through 28modules — skipping whatever you already know. Free, no card.
Take the free assessment