Gifted product rules
Under ASA guidance, if a brand sends product and has any control or expectation over the resulting post, it is an ad and needs #ad. Where there is genuinely no agreement it may not be an ad, but consumer law still requires the gift to be disclosed clearly.
Related terms
The label UK rules expect on content a brand paid for or controlled. It must be upfront and clear before anyone engage…
ASAThe Advertising Standards Authority, the UK's advertising regulator. It investigates complaints, rules publicly on whe…
Accessibility and WCAGThe Web Content Accessibility Guidelines, the standard behind most accessibility obligations, currently version 2.2 at…
CMAThe Competition and Markets Authority, which enforces UK consumer protection law. Unlike the ASA it has statutory teet…
CopyrightAutomatic protection for original work from the moment it is created, with no registration needed. It applies to photo…
DefamationPublishing an untrue statement that seriously harms someone's reputation. In England and Wales the claimant must show …
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