Algorithms

Engagement bait

Explicitly asking for interactions with no value attached, such as like if you agree or tag three friends. Platforms have detected and demoted it for years, and audiences have learnt to ignore it, so it now costs reach rather than buying it.


Related terms

Cold start

The problem a system has ranking content from an account it knows little about. It resolves by testing your post with …

Content velocity

How quickly a post gathers engagement in its first hour or so relative to how many people saw it. Fast, strong early s…

Engagement pod

A group that agrees to like and comment on each other's posts to fake early momentum. It breaches most platform terms,…

For You Page (FYP)

TikTok's main feed, built almost entirely from predicted interest rather than who you follow. This is why new accounts…

Ineligible for recommendation

The documented state where a post still appears to followers and on your profile but is withheld from Explore, the For…

Negative signal

Actions telling the system to show less of something: not interested, hide, unfollow, mute, report, or simply scrollin…

Beyond the definition

Knowing the word is the easy part

A five-minute assessment scores you across six skill areas and builds a path through 28modules — skipping whatever you already know. Free, no card.

Take the free assessment