Stay the best-informed person in the room
You already know how this works. The problem is that it keeps changing. The Academy's knowledge base is re-verified every week, and your path skips what you've got and goes straight to what's moved.
What usually gets in the way
- Courses pitched at beginners when you need the advanced half
- Platform changes you find out about from a client
- Measurement debates you're expected to settle at board level
What changes
- A weekly briefing on what changed and what to do about it
- Advanced measurement you can defend to a finance director
- Crisis, governance and team modules for the step up to Head of Social
- An assessment that skips everything you already know
What comes first for marketing professionals
Everyone gets all 28 modules. What differs is the order — and what the assessment lets you skip. For marketing professionals, the path leads with these:
- 01How Algorithms Actually Work
Ranking signals per platform — documented, not mythology — and what that means for your content.
- 02AI Tools I: Your Content Assistant
Ideation, caption drafting, image and video AI, editing assistants — and the disclosure norms that keep it honest.
- 03Strategy: Audience, Pillars & Channel Mix
Audience research, positioning, content pillars, briefs and budgets — social with a plan behind it.
- 04Analytics II: Attribution & ROI
UTM tracking, attribution models, dashboards and reporting that proves social's value to stakeholders.
- 05Social Listening & Insights
Tools, sentiment, share of voice and trend detection — hearing what the internet says about you.
- 06Advanced Measurement
Incrementality, marketing-mix basics, brand-lift studies and board-level reporting.
Find your starting point
Five minutes, no card. You’ll get your level in six skill areas and a path built around being a marketing professional.
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