For career switchers

Move into a social media career — without a marketing degree

Social media roles hire on evidence, not credentials: can you write something people stop for, read a set of numbers, and explain why a campaign worked? The Academy teaches exactly that, in the order interviews test it.

Take the free assessment See the curriculum

Sound familiar?

What usually gets in the way

Job adverts ask for experience you can't get without the job
Free courses teach the buttons, not the judgement employers pay for
Everything you learned last year may already be out of date

What you get

What changes

A portfolio of work with real numbers attached, not mock-ups
The vocabulary to hold your own in an interview and on day one
Level certificates you can put on LinkedIn and a CV
An honest picture of UK salaries and what each rung expects

Your path

What comes first for career switchers

Everyone gets all 28 modules. What differs is the order — and what the assessment lets you skip. For career switchers, the path leads with these:

01
Writing for Social 101
Hooks, captions, tone of voice, hashtags and calls to action — the fundamentals of words that stop the scroll.
02
How Algorithms Actually Work
Ranking signals per platform — documented, not mythology — and what that means for your content.
03
Analytics I: Reading the Numbers
Native insights, reach vs impressions, engagement rates and benchmarks — know what's working and why.
04
Paid Social
Campaign structures, pixels, audiences and creative testing across Meta, TikTok and LinkedIn ads.
05
Analytics II: Attribution & ROI
UTM tracking, attribution models, dashboards and reporting that proves social's value to stakeholders.
06
Career & Portfolio
Certifications, freelancing, rates and portfolio building — turning skills into income.

Find your starting point

Five minutes, no card. You’ll get your level in six skill areas and a path built around being a career switcher.

Start free