For business owners

Make social media actually bring in customers

You don't need to become a marketer. You need a small number of things done consistently on the right platforms — and to stop wasting money on the rest. Your path front-loads exactly that.

Take the free assessment See the curriculum

Sound familiar?

What usually gets in the way

Posting regularly and hearing nothing back
Agencies quoting monthly retainers for work you can't assess
No idea whether boosting posts is doing anything at all

What you get

What changes

The two or three platforms worth your time, chosen on evidence
A repeatable posting system that survives a busy week
Ads run on a sensible budget, measured properly
Enough knowledge to brief — or challenge — an agency

Your path

What comes first for business owners

Everyone gets all 28 modules. What differs is the order — and what the assessment lets you skip. For business owners, the path leads with these:

01
Accounts, Profiles & Link-in-Bio
Personal vs creator vs business accounts, profile optimisation, and building a link-in-bio that converts.
02
Content Formats & Current Specs
Images, carousels, short video, live and text posts — and the current specs for each platform, always verified.
03
Content Planning & Repurposing
Calendars, batching, scheduling tools and repurposing pipelines — publish consistently without burning out.
04
How Algorithms Actually Work
Ranking signals per platform — documented, not mythology — and what that means for your content.
05
Paid Social
Campaign structures, pixels, audiences and creative testing across Meta, TikTok and LinkedIn ads.
06
Social Commerce
TikTok Shop, Instagram Shopping, live shopping and affiliate features — selling where people scroll.

Find your starting point

Five minutes, no card. You’ll get your level in six skill areas and a path built around being a business owner.

Start free