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The Social Media Academy
Learn what’s still true. Notice the week it isn’t.
Five minutes to place you. A path through 28 modules that skips what you already know. Every platform fact inside it checked weekly, so what you learn on Monday still works on Friday.
No card. No catch. The assessment, your path and a full module are free.
- Modules
- 28
- Lessons
- 168
- Platforms tracked
- 11
- Certificates
- 4
Verified this week · PinterestLive
Pinterest bio character limit: 500 characters
Bio character limit
80 characters
Pin title limit
100 characters
Algorithm
Shorthand for the ranking and recommendation systems that decide what each person sees.
The Format Map: Matching Message to Medium
Content Formats & Current Specs
Hashtag
A word or phrase prefixed with # that groups posts by topic and feeds the platform a hint about…
Facebook Reel maximum length
90 seconds
Feed
The scrolling stream of posts an app shows you.
Personal, Creator or Business: Account Types Explained
Accounts, Profiles & Link-in-Bio
Thumbnail specification
1280×720, under 2MB, JPG/PNG
Handle
Your unique @username on a platform, used in mentions and in your profile URL.
Composition: The Five Rules That Actually Matter
Phone Photography & Design Basics
How Social Media Actually Works
The Platform Landscape & the Language of Social
Post character limit
500 characters
Shorts dimensions
9:16 vertical, 1080×1920
Shorts maximum length
3 minutes
Hooks: The First Line Decides Everything
Writing for Social 101
Verified this week · PinterestLive
Pinterest bio character limit: 500 characters
How it works
- 01
Get placed, not guessed.
About five minutes. You rate yourself, then real scenarios check it, so “I’m pretty good at Reels” and actually being good don’t land in the same place.
- 02
Skip what you already know.
Anything you’ve proved is marked tested out before you start. Think you know a module? Five questions and it’s cleared.
- 03
Never learn something that’s already out of date.
Every limit, spec and ranking signal in a lesson is live, with the date it was last checked. When a platform moves it, the lesson moves too, and it goes on the record.
Four levels · 28 modules
One path. Zero filler.
Level 1 · Modules 1–6FoundationsThe platforms, the language, and your first confident posts.View path →Level 2 · Modules 7–14PractitionerContent that performs: writing, video, algorithms and analytics.View path →Level 3 · Modules 15–22MarketerStrategy, paid social, commerce and partnerships that deliver results.View path →Level 4 · Modules 23–28LeaderRunning social at a professional level — teams, crises, and the boardroom.View path →
Or start from where you’re at: Career switchers · Business owners · Creators · Marketing professionals
Not sure? Try six questions first. No email, no account, two minutes.
The Academy Certificate
Finish a level. Post the proof.
Every level ends in a certificate with your name on it. Pass each module’s test and it’s yours on the spot: a badge for your feed, a PDF for your CV, and a page anyone can check.
- The badge
- Sized for LinkedIn and InstagramShare it straight to your feed, or add it to your profile in one tap.
- The PDF
- The one for your CVEvery module the level covered, listed on it.
- The record
- A page anyone can checkWhen you earned it, what it covered, and whether the rules it tested still hold.
From Module 1 · The Platform Landscape & the Language of Social
This is what a lesson actually reads like.
The algorithm is a matchmaker, not a mystery
An algorithm is simply a set of rules that predicts what you will enjoy. It watches signals: what you linger on, what you like, comment on, share, save, and who you interact with. Then it shows you more of the same. Instagram, for example, openly says its ranking looks at watch time and completion, likes, shares (sends per reach), saves, relationship history✓.
Pricing
Start free. Upgrade when free runs out.
Free
£0
No card. No catch.
- The placement assessment
- Your path, plus a full module
- Lesson one of every other module
Pro
£19/month
or £149/year · 7-day free trial
- All 28 modules and every test
- Four certificates you can post
- Every fact re-checked weekly
Teams
£15/seat/month
Pro, for the whole team
- Everyone placed, nobody guessed
- A skills matrix your manager can read
- Set up by hand while in early access
